Ethiopian apparel products

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Ethiopian Apparel
of Medhanie Mehari

Sector: Trading - Faschion
Country: Sweden
Year of business registration: to be registered
State of advancement:

The manager has already established network of suppliers in Ethiopia, good relations with designers in several African countries and contacts with apparel boutiques in Sweden. A product pricing is under development.

Business Idea

The plan is to open an apparel business selling African apparel and fashion in Sweden but also globally via e-store. Specific selling boutique shops will be selected to sell the goods. Together with the physical store an e-store will be created and marketing activities thorugh socials and media will be implemented.

Purpose of the investments

The investment is requered to rent a storage and transportation vehicle.

Financial needs

The amount of the investments is Sek 100,000 (Euro 9,900)

Progress of the investments

The entrepreneur is looking for financial assistance.


The entrepreneur will personally organize and coordinate the activity. An important part of the sales will be the e-store. I fairly large suppply of apparel samples have been already set up.

Business Indicators

In the first year a turnover of Sek 200,000 (euro 19,700) is expected. A yearly growth of 25% is planned for the following year.

Business Partner

Partnerships with suppliers in Ethiopia have been already developed and also with apparel boutiques in Sweden.

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